This two-day intensive programme equips internal communications teams, HR leaders, and department representatives with the skills to become AI-empowered corporate storytellers. Participants will learn to uncover, craft, and publish impactful internal stories, transforming them into news-style content ready for the company’s social media channels and newsletters.
Through a mix of theory, live AI demonstrations, hands-on labs, and peer-reviewed exercises, participants will master the use of ChatGPT for writing, ImageFX/DALL·E for visuals, and prompt engineering techniques to turn raw updates into polished, audience-ready narratives.
By the end of the course, each participant will have produced at least two complete internal stories (text + visuals), tested in both Facebook post and newsletter article formats (or website post), ready to be published.